We attach great importance to the protection of your data and privacy. To fully inform you about the use of personal data, we ask you to take note of the following data protection information.

Personal Data

The protection of your personal data is of particular concern to us. We process your data exclusively based on the legal provisions (such as the GDPR and relevant US laws). In this data protection information, we inform you about the most important aspects of data processing within the scope of our website.

When you visit our website, your IP address, start and end of the session are recorded for the duration of this session. This is technically required and represents a legitimate interest under Art 6 para 1 lit f GDPR. Unless otherwise regulated below, this data will not be further processed by us.

Cookies

Our website uses cookies. These are small text files stored on your device with the help of the browser. They do not cause any damage. We use cookies to make our offer user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognize your browser on your next visit. If you do not wish this, you can set up your browser to inform you about the setting of cookies and allow this only in individual cases. If you disable cookies, the functionality of our website may be limited.

Web Analysis and Privacy Policy

We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures. Google Analytics is a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes website usage data on our behalf and is contractually committed to measures to ensure the confidentiality of the processed data.

During your website visit, the following data is recorded, among others:

• Pages viewed
• The achievement of “website goals” (e.g., contact requests and newsletter sign-ups)
• Your behavior on the pages (e.g., clicks, scrolling behavior, and dwell time)
• Your approximate location (country and city)
• Technical information such as browser, Internet provider, terminal device, and screen resolution
• Your IP address (in shortened form, so that no clear assignment is possible)
• Source of origin of your visit (i.e., via which website or advertising medium you came to us)

This data is transferred to a Google server in the USA. Google observes the data protection provisions of the “EU-US Privacy Shield” agreement.

Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized during future website visits.

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.

If you do not agree with the collection, you can prevent it with the one-time installation of the browser add-on to disable Google Analytics.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Use of Google Remarketing

We also use the remarketing function of Google. This allows us to display personalized advertising to you on suitable advertising spaces on other websites, based on your interests shown on our website. This option is limited to a maximum of 18 months.

For more information, please see Google’s privacy policy. You can prevent interest-based advertising by installing this browser plugin.

Third-Party Tools

We use various third-party tools to enhance our website’s functionality and improve your experience. These tools may collect and process personal data on our behalf. We ensure that all third-party providers comply with relevant data protection laws and have appropriate measures in place to protect your data.

HubSpot

We use HubSpot, a customer relationship management (CRM) tool, to manage our interactions with you. HubSpot processes personal data on our behalf and is committed to protecting your privacy. HubSpot may collect data such as your name, email address, and interaction history with our website. This data helps us improve our services and provide you with relevant content. For more information, please see HubSpot’s privacy policy.

US Privacy Laws

In addition to the GDPR, we comply with relevant US privacy laws, including:

• The Privacy Act of 1974: This federal law establishes rules for collecting, maintaining, using, and disseminating personal information by federal agencies.
• HIPAA (Health Insurance Portability and Accountability Act): This law sets national standards for the protection of medical records and personal health information.
• COPPA (Children’s Online Privacy Protection Act): This law regulates the collection of personal information from children under the age of 13.
• Gramm-Leach-Bliley Act: This law requires financial institutions to explain how they share and protect their customers’ private information.

Right to Information

Regarding your data stored by us, you are generally entitled to the rights of information, correction, deletion, restriction, data portability, revocation, and objection. If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can complain to us at media@electrification-academy.com or the relevant data protection authority.

Contact Information

Electrification Academy
Veronika Wright

E-mail: media@electrification-academy.com

Visit the imprint page to get more information about the terms and conditions.